Six students from LHK participated in the “HSUHK Marketing Hackathon” and excelled by winning 3rd Runner-Up. Students were required to conceive and submit innovative and feasible digital marketing proposals within a limited time frame and present their ideas to a panel of judges composed of scholars and professionals. This competition allowed students to apply what they learned in class to real business scenarios. The time-limited challenge trained their market analysis skills, creative thinking, and digital tool application. The presentation segment further enhanced their communication skills and adaptability, which will benefit their future academic and career development.